NikeJP
AIRMAX DAY 2022
“GENERATION AIR”
In yearly celebration of Airmax Day 2022, we took over the new 3D Billboard space in Shinjuku complete with a Large 3D Shoe Billboard and interactive spaces in the main building.
This Airmax Day was about removing the inaccessible,gatekeeping energy in the sneaker community—encouraging the OG’s to pass down sneakerhead love and passion down to the younger, rookie sneaker lovers in order to preserve and pass on the culture.
In spirit of passing down tradition, we facilitated 3 japanese craft workshops: Bonsai, Shoe Aging, and Indigo Dye.
Nike AD TEAM
Producer: Nanaka Sakurai
Art Director: Danny Demers
Designer: Debbie
Experience Production: STAMP & realrockdesign
3DOOH wrap @cekai_jp @yoshio_kato
Poster Fred Carrasco
Soundscapes @n.d.t.sound @gliiicogliiico
Workshops @buaisou_i @teppei_kojima501 @horima_co
Catalyst team: @yessnno @hinano.isobe33