Jordan Brand
RUI HACHIMURA BLACK SAMURAI
違いを光に
さらなる高みへ
いま、昇る
I was cast in a Different Light
But from that Light—
I Rise.
With the Fusion of Black and Red, Black Samurari Stands for the idea that Different is Powerful. A strong symbol of peace and declaration of identity between Rui’s 2 sides-Japanese and Beninese. In a society where uniformity Is encouraged , Black Samurai champions a future of self identity in the unique minds of youth in Japan.
Created in special collaboration with friends and family from ArtCenter College of Design—photograher Brandon Bowen, Set Designer Ava Villafane and TJ, Stylist-David Friend and Ryley Pascal, and Graphic Designer Andrew Chiou.
We created a handwoven custom basketball hoop with traditional japanese straw material that integrates japanese Hanamusubi-a symbol of good luck.
Nike Tokyo Brand Creative
ECD: Julie Igarashi
Producer: Nanaka Sakurai
Art Director: Debbie Pan
Graphic Design: Andrew Chiou
Copywriters: (JP) Yuka Annen (ENG) Eric Montgomery
Editorial manager: Haruka Danzuka
Production: AP STUDIO
Photo: Brandon Bowen
Producer: Carly Day
Lighting: Byron Nickleberry
Movement Director: Ryan Lauderdale
Styling: David Friend, Ryley Paskal
Set: Ava Villafane, TJ