Nike Global x ACRONYM
GANGGEA SS2022
This season, we took icons that were traditionally racist and reinterpreted them from a place of truth and strength. Our visuals follow the idea of Post-Asia Surrealism—built on the foundation of asian culture and landscape, and then boosted by reclamation of personal identity.
To futher extend our creative community, we tapped Korean-American Oil Painter, SoeyMilk to create a one of a kind oil painting of Acronym’s Designer, Errolson Hughs.
Cast and Crew: Nike and Acronym For and By Asian Communities.
BTS
Art Director/CD: Danny Demers
Designer/AD: Debbie Pan
Nike Producer: Nanaka Sakurai
Photographer: KIZEN
Production: CEKAI