Shiseido Professional
Give Your Color Time
Some things are beautiful because they don’t last Your hair color shouldn’t be one of them.
Shiseido Professional created ULTIST, a hair coloring brand and product with a formula designed to keep your hair color lasting longer beyond the first salon visit.
GIVE YOUR COLOR TIME
We created a brand platform film inspired by the ephemeral beauty found in nature: Sakura, Fireworks, and bird murmers. while these things are fleeting, the beauty of Shiseido’s ULTIST hair color promises to stay.
Art Director: Debbie Pan
Copywriter: Abe Chuang