Debbie Pan
Art Director and
Local Fixer based in Tokyo, Japan.

Shiseido Professional
Give Your Color Time

Some things are beautiful because they don’t last Your hair color shouldn’t be one of them.

Shiseido Professional created ULTIST, a hair coloring brand and product with a formula designed to keep your hair color lasting longer beyond the first salon visit.


We created a brand platform film inspired by the ephemeral beauty found in nature: Sakura, Fireworks, and bird murmers. while these things are fleeting, the beauty of Shiseido’s ULTIST hair color promises to stay.

Art Director: Debbie Pan
Copywriter: Abe Chuang