Shiseido Professional
Give Your Color Time
Some things are beautiful because they don’t last Your hair color shouldn’t be one of them.
Shiseido Professional created ULTIST, a hair coloring brand and product with a formula designed to keep your hair color lasting longer beyond the first salon visit.
GIVE YOUR COLOR TIME
We created a brand platform film inspired by the ephemeral beauty found in nature: Sakura, Fireworks, and bird murmers. while these things are fleeting, the beauty of Shiseido’s ULTIST hair color promises to stay.
![](https://freight.cargo.site/t/original/i/763871f47e5c1c8f4085527f5fef8422bcb3d4577fea0fcc523d955a549436c6/200227_25234_0716.jpg)
![](https://freight.cargo.site/t/original/i/74e59a6c1fe1f20957594caf7f565ce2fab8008664129d4826a6ee7e31f401c1/200227_24110_0716.jpg)
![](https://freight.cargo.site/t/original/i/79b59a506afba37f43708e8b204f6fe0227dc9ebc0e5488af07d109058b6f4c2/200226_23452_0716.jpg)
![](https://freight.cargo.site/t/original/i/be95143c5c3884da4d67c46a4d11d562d2fac410affbf9fda0ee6c646cc455fc/200227_25555_0323.jpg)
Art Director: Debbie Pan
Copywriter: Abe Chuang