NikeJP
SHERPA AW22
冬を味方に、
抱きしめる
With Winter On Our Side,
We Embrace
To relaunch Nike’s Signature SHERPA jacket for FW22, we take inspiration from the the Sherpas who guide and protect us from danger on our journeys–small or large and inspire people to channel the energy to become their own version of a modern Sherpa.
In collaboration with director, Xavier Tera and Photographer, KIZEN, we brought the modern sherpa to life.
Nike - Sherpa from Xavier Tera on Vimeo.
Inspired by Tanikawa Shuntaro’s poem, “2 billion light years of solitude” comes a story of a group of Modern Sherpas navigating the cold and magical terrains of ooshima –in search and delivery of light through symbols of gravity and protection, shining brightest when together.
Poem by: Yuka Annen and Debbie
Story–Directed by: Xavier Tera
Photography: KIZEN
Graphics: SMILE.FLOWER.CLUB
Nike Producer: Nanaka Sakurari
Babylon Producer: Taka Arakawa